The initiative is part of the 'Moratalla, Territorio Lavanda' project and will promote the revitalization of this municipality from June 15 to September 28 and will include the participation of the Tour Colors and Flavors of Spain within the Experience Spain in Bloom project.
The Mayor of Moratalla, Juan Soria, together with the Minister of Tourism, Culture, Youth and Sports, Carmen Conesa, and the General Director of ITREM, Juan Francisco Martínez, have presented the Moratalla Lavender Festival LALAVAND 2024.
A Festival framed in the project Moratalla, Lavender Territory, which is being developed by the City Council with the financial support of the Ministry for Ecological Transition and the Demographic Challenge.
LALAVAND is here to complement everything Moratalla offers us, through knowledge, culture, gastronomy and the vindication of this magical, enriching and sustainable heritage of the tradition of aromatic herbs and their unique landscape.
LALAVAND offers a tourist proposal when the lavender fields become a true spectacle for the senses.
Traditional events, along with concerts, Entrepreneurship Days, Essence Routes, Meetings of Animeros Groups, Benizarte and the 1st Fair of Popular Traditions, Crafts and Natural Products, are some of the components of this tourism project that aims to revitalize the Upper Districts of Moratalla.
Colors and Flavors Tour on August 17
The Moratalla Town Hall with its lavender flowering has joined the agrotourism project Experience Spain in Bloom (www.floracion.es). An initiative that seeks to highlight all the different flowering periods in the country's territories as a tourist attraction under the brand Spain in Bloom.
As part of the actions of this project, on August 17, the El Sabinar district will host the exhibition of the Travelling Interpretation Centre of the Blooms of Spain that is touring different parts of the country, as well as recording the flowering route with a drone and 360 and culminating with a concert by the group 'Indiscretos'. This Colours and Flavours Tour has already covered the Blackthorn Bloom in Navarre, the Apple Blossom in the Cider Region and the Piorno en Flor in the Sierra de Gredos.
Full programming
The programme begins on 15 June at the Glorieta de Moratalla with the Meeting of Animeros Groups and the traditional Huertano Parade, the floral offering and the religious service on the occasion of the day of the Most Holy Christ of the Ray.
On June 28th, the 'Moratalla Territorio Lavanda-Emprendimiento Esencial' Day Up will be held, a day organized by the Institute for the Promotion of the Region of Murcia and the Moratalla City Council that will take place at the Rock Art and Campo de Béjar Interpretation Center, focused on local entrepreneurship, and centered on the potential of the aromatic plants sector. This day will culminate with the concert included in the cycle 'Los atardeceres del Camino', organized by the Camino de la Cruz Foundation to celebrate the Jubilee Year of the Vera Cruz de Caravaca.
On June 30th there will be a sustainable activity of collecting, sorting and recycling 'garbage' on a section of the Bolvonegro Trail, organized by the Descubriendo Moratalla Association.
On July 6, the 2nd Ruta de las Especias will be held in El Calar de la Santa, which will include a guided tour and tasting of local products, exhibitions of machinery and aromatic plants and live music.
The second Meeting of Animaros Groups will be held on July 27 at Campo de San Juan.
On August 3rd, 'Benizarte' will be back, an initiative that for the second consecutive year will fill the streets of the Moratallan district of Benizar with music, workshops and art, without forgetting its gastronomy.
On August 17, El Sabinar will host the 'Colours and Flavours of Spain' Tour, featuring an edition of the flowering route and hosting the exhibition of the Travelling Interpretation Centre of the Blooms of Spain. The day will conclude with a concert at dusk.
The programme ends on 28 September in the historic centre of Moratalla, which will host the 1st Popular Traditions Fair.
INTERVIEW WITH THE MAYOR OF MORATALLA ON ONDA REGIONAL: https://www.orm.es/programas/tarde-abierta/el-festival-lalavand-y-la-floracion-de-los-campos-de-lavanda-de-moratalla/
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