A new tourism campaign, 'Escape to Cieza', has been launched, which has already enjoyed great success in terms of tourist and visitor participation throughout the period.

The Aitona Town Council and Fruiturisme are holding a new edition of the peach, nectarine and Paraguayo peach picking experiences this weekend, a

Spain in Bloom will once again be present at the International Tourism Fair in Madrid, FITUR 2027, which will be held from the 20th to the 24th.

Moratalla successfully celebrated the Moratalla-Lavender Territory Gastronomic Days during the month of June, an initiative aimed at highlighting the rich agri-food resources.

Brihuega will deploy a reinforced security detail to deal with the lavender flowering season, which starts in the last week of June and extends

The three territories, participating in Spain in Bloom, are activating their programs to experience one of the great natural spectacles of summer amidst purple fields, routes,

Moratalla is preparing for another edition of activities related to the lavender bloom, an event that invites residents and visitors alike.

Brihuega will once again be awash in purple this summer for the 2026 Lavender Flowering, one of the most important tourist and cultural events.

Brihuega will once again be awash in purple in July 2026. The Lavender Festival celebrates its tenth anniversary this year with a special edition.