Join the Spain in Bloom Club and
Turn your territory into a unique destination
Bloom tourism isn't just a unique natural spectacle; it's a powerful tool for turning your area into a top tourist destination or increasing sales and positioning for businesses.
Spain in Bloom is leading this revolution, uniting territories, businesses, and communities under a national brand that promotes rural development, sustainability, and tourism.
Backed by Agromarketing Spain, this innovative product transforms blooming landscapes into unique experiences, designed to attract tourists from around the world. A demanding audience eager for authenticity.
Join the movement and take your territory to the next level.
Spain in Bloom achieves more than 70 million views across more than 40 media outlets in just four months.
TVE's Current Affairs Command Program
Clipping campaign Spain in Bloom
from January to May 2025
Club advantages
National and international promotion
Attracting quality tourists
Visibility to tour operators and travel agencies
Access to training and technological tools
Local collaboration network
Advanced digital positioning
Positioning in guides and digital tools
Technical support and advice
Participation in media and social media campaigns
Boosting local development
Access to data and reports
Be part of the future of rural tourism and flourish with us
- National and international promotion: Stand out at events such as FITUR, with an exclusive stand and promotional strategies that will position you in front of tour operators and specialized media.
- Attracting quality tourists: It attracts high-net-worth tourists who value authentic experiences, generating income for local accommodations, restaurants and businesses.
- Visibility to tour operators and travel agencies: Expand your reach by connecting with tour operators, travel agencies and specialist journalists through networking strategies and exclusive promotional tools.
- Access to training and technological tools: From the floracion.es portal to the Training Campus, improve local skills in marketing, sustainability and visitor care. You will also be able to access the Spain in Bloom mobile application.
- Local collaboration network: Collaborate with farmers, guides and town councils to create unique experiences that can be shared.
- Advanced digital positioning: Optimize the SEO of your flowering activities and routes to increase visibility in online searches and attract a constant flow of interested tourists.
- Positioning in guides and digital tools: Reach out to travel agencies and specialized journalists by participating in an annual publication that compiles flowering resources and destinations.
- Technical support and advice: Receive ongoing support in marketing strategies, experience design and planning of tourist activities adapted to your territory.
- Participation in media and social media campaigns: Promote your territory in high-impact audiovisual campaigns that are broadcast on social networks, television and digital media.
- Boosting local development: Promote rural development while preserving the natural and cultural heritage of your region. Encourage entrepreneurship and stop depopulation.
- Access to data and reports: Benefit from studies and statistics on tourism impact, visitor profiles and market trends to optimize your strategies.
Discover our magazine
Spain is a country that flourishes in diversity, not only culturally and gastronomically, but also naturally. Every year, the fields, valleys and mountains of our territory are dressed in bright colours, enveloping aromas and landscapes that invite you to discover them at different times of the year. This guide is designed for you to explore the most emblematic and other lesser-known territories of Spain during its flowering season, connecting you with the beauty of nature, its gastronomy and the local traditions that surround it.
All of this under the brand of Spain in Bloom, which brings them together and projects them nationally and internationally to attract flows of visitors to these destinations.
Discover our magazine
Spain is a country that flourishes in diversity, not only culturally and gastronomically, but also naturally. Every year, the fields, valleys and mountains of our territory are dressed in bright colours, enveloping aromas and landscapes that invite you to discover them at different times of the year. This guide is designed for you to explore the most emblematic and other lesser-known territories of Spain during its flowering season, connecting you with the beauty of nature, its gastronomy and the local traditions that surround it.
All of this under the brand of Spain in Bloom, which brings them together and projects them nationally and internationally to attract flows of visitors to these destinations.
The “Experience Spain in Bloom” project is an innovative initiative that highlights the tourism potential of a natural phenomenon such as the flowering of fruit fields and landscapes spread throughout the country, creating synergies that promote rural Spain through tourism, and launching joint promotional actions that benefit all territories and economic activities.
All participating blooms will be interconnected through digital tools, with information on cultural, gastronomic, sporting, etc. activities organized individually or jointly. A Blooming Tour that, through the project, will be a reference in inland tourism.
Upcoming Blooms
Click on any of these 5 blooms to find out more.
Enjoy the soundtrack of Spain in Bloom
Competitions
and raffles
Photography Contest
Send us photos of your experience at any of the country's blooming seasons and take part in the 'Spain in Bloom' Contest. Go ahead and win prizes for your photos!
Spain in Bloom Giveaway
Take part in the Spain in Bloom giveaway and win a pack of "Spain in Bloom" products. Good luck!
Flowering Calendar
News
Brihuega is betting on the appeal of sumac to expand autumn flowering tourism
During the past month of November, the Brihuega City Council promoted sumac, a plant of ancient origin and reddish color closely associated with the region.
Mula and Spain in Bloom present at the 1st Rural Tourism Congress of the Region of Murcia
Mula and Spain in Bloom had a prominent participation in the 1st Rural Tourism Congress of the Region of Murcia, held in the emblematic
The 1st International Lavender Territory Congress of Moratalla concludes a resounding success with Lalavand 2025
The 1st International Congress “Moratalla Lavender Territory”, held on November 22nd and 23rd at the Multifunctional Center “Lavender Territory” in Campo de San
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Premium Partners
Club Spain in Bloom
Collaborators
Club Members
BUDGET – €200,000
Investments Financed by the Ministry of Industry, Trade and Tourism
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