News

Brihuega's lavender tourism brings €8 million to the region.
Brihuega has surpassed the figure of more than 100,000 visitors who have visited the municipality attracted by the beauty of its lavender fields in

Mula presents its Strategic Plan for Sustainable Tourism to position itself as a destination with soul.
This summer, the Mula City Council presented its Strategic Plan for Sustainable Tourism 2025–2028, an ambitious document that sets the course for transforming tourism

Spain in Bloom will be present at INTUR 2025 to consolidate its position as a rural tourism destination.
The Spain in Bloom tourism initiative, which brings together various national destinations around the natural spectacle of flowering, will participate in the next edition.

The 'Escape... to Cieza' campaign kicks off with peach agrotourism activities
Cieza City Council has launched a new edition of its summer tourism campaign "Escape to... Cieza", consolidating its position as a promotional benchmark.

Locubín Castle hosts Rural Conecta 2025, which will analyze the role of water as a driver of development.
Rural Conecta returns in 2025, stronger than ever. Following the success of its previous edition, this event has established itself as a must-attend event.

Brihuega becomes Spain's flowering tourism capital with the 'Culture in Bloom' conference.
Under the title “Culture in Bloom: Landscapes, Protection and Rural Development”, Brihuega became a meeting point on July 10 and 11.

Brihuega hosts the "Culture in Bloom" conference to promote floral tourism as a driver of rural development.
The Alcarria town of Brihuega, known for its spectacular lavender blooms, is becoming the epicenter of the debate on floral tourism these days.

Moratalla receives the Tourism of the Year Award for its commitment to the Lavender Territory
Juan Soria, mayor of Moratalla, was in charge of collecting the award for Tourist Town of the Year, and he did so with "immense honor and tremendous

Brihuega is organizing a conference on flowering tourism that brings together experts from across the country.
On July 10 and 11, Brihuega (Guadalajara) will be the stage for the Culture in Bloom Forum: Landscapes, Protection and Rural Development, an event that