Spain in Bloom (www.floracion.es), which unites all the destinations with flowering as a tourist attraction in the country, organized on February 24 and 25 a familiarization trip (fam trip) to the Region of Murcia with representatives of the prestigious Japanese tour operator Kuoni Tumlare (www.kuonitumlare.com) with the collaboration of the Cieza and Mula city councils and of the Institute of Tourism of the Region of MurciaThe objective of this promotional action was to publicize the natural spectacles of the almond blossom in Mula and the Peach blossom in Cieza, with a view to attracting visitor flows from Japan.
The program began with the arrival of the delegation headed by María Jesús Vicente (destination management manager) and Ayako Totsuka (destination development executive) and representatives of Spain in Floración to Mula, where they were received by the mayor of the town, Juan Jesus Moreno. After enjoying the local cuisine in the New Houses Hostel, took a guided tour through the almond fields in bloom, one of the most emblematic landscapes in the country, which has seen an exponential increase in the number of visitors this year and has the first flowering of almonds on the European continent, with white and pinkish tones, and the largest area of almond fields in production in the country.
On Tuesday, February 25, it was the turn of the Flowering of stone fruit trees, especially peach, from Cieza. After resting in a charming accommodation in the town, such as the Hospedería San Sebastián, with views of the orchard in bloom with the Segura River, they were received by the councilor for tourism of the town council, Maria Turpin, who explained the unique characteristics of this 13,000-hectare flowering area, which stands out for having the greatest chromatic variety of flowers in the world. The professor and photographer also attended Fernando Galindo, 'discoverer' of this phenomenon in the 1980s and promoter of this phenomenon that has become in recent years one of the best-known blooms in the country.
The Japanese delegation was able to learn from the active tourism company Agromarketing Tourism Experiences (www.floraciondecieza.com) which coordinates Spain in Bloom, the most emblematic places of the flowering of Cieza such as the Mirador de la Macetúa, the Horno and the La Floración Agrotourism Farm where the Cieza Peach Interpretation Centre is located. I continue the visit through the Ricote Valley, visiting the Noria Grande de Abarán and the Mirador del Alto de Bayna, to finish with a tasting of traditional food in the panoramic restaurant. www.jardinesdevillanueva.es
This family trip It is part of the strategy of Spain in Bloom to promote the national flowering destinations associated with the brand and the Club España en Floración in international markets. An initiative that in the last edition of Fitur received the Award for the Best Active Tourism Product in the country. The visit of Kuoni Tumlare, one of Japan’s leading tour operators, represents a key opportunity to attract Asian travelers interested in unique natural and cultural experiences.
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