Agromarketing, responsible for the Spain in Bloom Experience project
(www.floracion.es), selected by the Ministry of Industry, Trade and Tourism as
One of the most innovative experiences in the country and financed with European funds from the
Recovery, Transformation and Resilience Plan, was invited to participate this week
in a seminar on success stories within the Master's Degree in Innovation and Tourism Marketing at the Catholic University of Murcia (UCAM).
Antonio Santos, co-founder of Agromarketing, gave an online presentation to the
Master's students from different parts of Spain and from countries such as Colombia, Italy, the Dominican Republic and Switzerland.
The presentation used different audiovisual material and statistics that demonstrate
progress in the development of the project as well as the impact of the portal www.floracion.es
which receives an average of 35,000 visits per month or the launch of the promotional campaign Tour Colors and Flavors of Spain which is touring the different flowering territories of the country.
Agromarketing explained the different communication and social media strategies that are
They are developing the project that will soon present a Mobile Application of all
Spain's blooms. He also addressed the importance of working under the brand Spain in Bloom to promote emerging flowering tourism and outlined the profile of this type of quality tourist with purchasing power.
The students' interest in flowering tourism and the Experience Spain in Bloom project was reflected in the hour and a half that the question session lasted for the person in charge of
Agromarketing.
English 
Spanish 
German