The Spain in Bloom campaign achieves more than 70 million views in just four months.

More than 40 leading national and specialized media outlets have covered the agrotourism project, which received the award for Best Active Tourism Product in the country at FITUR 2025.

The campaign Spain in Bloom, driven by Agromarketing Spain, has had a spectacular start during its first four months of life, positioning itself as one of the most innovative, emotional, and sustainable tourism products on the national scene.

Since its official launch in January and its consolidation at FITUR 2025 —where it received the Award for the Best Active Tourism Product awarded by IFEMA and the magazine Outdoors—, Spain in Bloom has achieved a significant media impact, with more than 40 appearances in national, specialized and regional media, reaching a potential impact exceeding 70 million people. In this link you can download the press clipping.

Prominent presence in prestigious media

The project has been featured in some of the most influential media outlets in the country, such as the program TVE Current Affairs Command The Country (supplement The Traveler), ABC, 20 Minutes, Expansion, National Geographic, MSN News either Cadena SER, where journalist Paco Nadal dedicated a prominent space to the phenomenon of flowering tourism in the program The Window. He has also made headlines and reports in Onda Cero (Traveling People), RNE (Rural World), EFEAGRO, and specialized magazines such as Traveler, Outdoors, Discover either Infortursa.

A story that connects with the territory, the traveler and the agricultural world

The communications strategy has achieved balanced and effective coverage, connecting with three key audiences: travelers, rural communities, and institutional decision-makers. The story of the flowering season as a transformative and sustainable experience has resonated deeply with tourism, agri-food, and general media, reinforcing the branding of flowering regions as unique, authentic, and environmentally friendly destinations.

The value of a national award and a network of committed destinations

Recognition at FITUR has been a key catalyst, sparking media interest in a project that unites blooming landscapes, agricultural tradition, and local development. The campaign continues to grow with the commitment of participating destinations, which are already preparing for new promotional activities and a second half of the year packed with experiences.