{"id":2452,"date":"2024-02-12T11:44:00","date_gmt":"2024-02-12T10:44:00","guid":{"rendered":"https:\/\/floracion.es\/?p=2452"},"modified":"2024-02-16T11:54:31","modified_gmt":"2024-02-16T10:54:31","slug":"agromarketing-arranca-en-fitur-el-tour-colores-y-sabores-de-espana-para-promocionar-el-turismo-de-floracion-y-calidad-de-sus-productos-agroalimentarios","status":"publish","type":"post","link":"https:\/\/floracion.es\/en\/agromarketing-launches-the-colors-and-flavors-of-spain-tour-at-fitur-to-promote-flowering-tourism-and-the-quality-of-its-agri-food-products\/","title":{"rendered":"Agromarketing launches the 'Colors and Flavors of Spain Tour' at FITUR to promote flowering tourism and the quality of its agri-food products"},"content":{"rendered":"
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Hundreds of branches with peach blossoms from Cieza and information leaflets from the agrotourism project 'Experience Spain in Bloom' (www.floracion.es<\/a>) were distributed to passers-by in Puerta del Sol, the Royal Palace, Plaza Mayor and Plaza de Espa\u00f1a in Madrid on the occasion of FITUR. There was also a live performance by singer Alejandro Ortega, from the group Lucky Duckes, who composed the song 'Floraci\u00f3n'.<\/em><\/p>

The initiative will tour the country with different actions to promote the emerging tourism of flowering and the quality of the agri-food products of these rural areas: sunflowers, lavender, stone fruit, poppies, gorse, apple trees and citrus fruits.<\/em><\/p><\/blockquote>

The central squares of Madrid<\/strong> They were the place chosen to surprise passers-by with the beauty of the flowering of the different crops of Spain and with the quality of its agri-food products, the objective of agrotourism project 'Experience Spain in Bloom'<\/strong> (www.floracion.es<\/a>Hundreds of sticks with peach flowers from Cieza (Murcia) and information leaflets were distributed in the\u00a0Puerta del Sol, Plaza Mayor, Royal Palace and Plaza de Espa\u00f1a in Madrid<\/strong>, the capital where the Madrid International Tourism Fair is being held this week.<\/p>

The direct promotional action in Madrid's emblematic locations also included a live and acoustic performance by\u00a0Alejandro Ortega<\/strong>, vocalist of the music group Lucky Duckes<\/strong>\u00a0who composed the original song 'Floraci\u00f3n', the soundtrack of the campaign\u00a0'Colors and Flavors of Spain Tour'<\/strong> which will tour the country with various initiatives that aim to highlight the work of the agricultural sector and the added value generated by the flowering of sunflowers, lavender, stone fruit, citrus fruits and apple trees as a tourist attraction for rural areas and the quality of these agri-food products.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Presentation at Fitur<\/h2>

Among the actions of the project 'Experience Spain in Bloom' that was announced at the International Tourism Fair in Madrid, the launch of the\u00a0Club Spain in Bloom<\/a>\u00a0with the entities and companies that promote flowering tourism throughout the country, which already includes municipalities such as Cieza, Aitona and Calanda, tourism companies from the Jerte Valley, the Mancomunidad de la Comarca de las Sidra, IGP Pachar\u00e1n Navarro or the Professional Association of Tourist Guides of Galicia; the creation of a quality brand, technological tools such as the mobile application of all the flowering periods, a Travelling Interpretation Centre of the Blooms of Spain or the portal\u00a0www.floracion.es<\/a>\u00a0to attract potential visitors.<\/p>

Also, the next one\u00a0March 7th<\/strong>\u00a0The Region of Murcia will host the I International Forum on Flowering: Engine of Rural Development<\/strong>\u00a0which will bring together different experts and agents working in the promotion of flowering tourism to present the latest trends and generate synergies.\u00a0March 8th<\/strong>\u00a0An Accessible Flowering Route will take place with groups of disabled people from all over Spain.<\/p>

The project 'Experience Spain in Bloom' was selected by the\u00a0Ministry of Industry, Trade and Tourism<\/strong>\u00a0as one of the most innovative tourist experiences in the country with European funds from the Recovery, Transformation and Resilience Plan.<\/p>

Meetings with agencies<\/h2>

Agromarketing (www.agromarketing.es<\/a>), the company that leads the agrotourism project 'Experiencia Espa\u00f1a en Floraci\u00f3n', took advantage of FITUR to meet with the heads of entities that have already joined the Club Espa\u00f1a en Floraci\u00f3n such as Cieza, Calanda, Garganta de los Infiernos, Mancomunidad de la Comarca de la Sidra and Aitona, which were awarded the 'Espa\u00f1a en Floraci\u00f3n' quality label. It also held more than 20 meetings with different entities interested in joining the initiative and who wanted to learn about the project's actions and objectives first-hand.<\/p>

It was also an opportunity to present the project to national and foreign travel agencies and tour operators who were interested in offering groups of travelers the experience of getting to know Spain through the flowering of the country's different crops using the platform.\u00a0www.floracion.es<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Hundreds of peach blossom sticks from Cieza and informational brochures about the agrotourism project "Experience Spain in Bloom" (www.floracion.es) were distributed to passersby in Madrid's Puerta del Sol, the Royal Palace, Plaza Mayor, and Plaza de Espa\u00f1a during FITUR. There was also a live performance by singer Alejandro Ortega, of [\u2026]<\/p>","protected":false},"author":6,"featured_media":2454,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-floracion-en-espana"],"_links":{"self":[{"href":"https:\/\/floracion.es\/en\/wp-json\/wp\/v2\/posts\/2452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/floracion.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/floracion.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/floracion.es\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/floracion.es\/en\/wp-json\/wp\/v2\/comments?post=2452"}],"version-history":[{"count":7,"href":"https:\/\/floracion.es\/en\/wp-json\/wp\/v2\/posts\/2452\/revisions"}],"predecessor-version":[{"id":2463,"href":"https:\/\/floracion.es\/en\/wp-json\/wp\/v2\/posts\/2452\/revisions\/2463"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/floracion.es\/en\/wp-json\/wp\/v2\/media\/2454"}],"wp:attachment":[{"href":"https:\/\/floracion.es\/en\/wp-json\/wp\/v2\/media?parent=2452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/floracion.es\/en\/wp-json\/wp\/v2\/categories?post=2452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/floracion.es\/en\/wp-json\/wp\/v2\/tags?post=2452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}