Spain in Bloom (www.floracion.es), winner of the most innovative tourism product in the country at Fitur, has been included by Turespaña as one of the most outstanding products in Spain on the occasion of the country's participation in the International Tourism Fair ITB in Berlin, which starts today and runs until March 6.
Spain is betting on the German market with a pavilion with 800 square meters and 300 exhibitors and among the offer that the Embassy of Spain has referred specialist journalists to the ITB Spain in Bloom, coordinated by Agromarketing Spain and which unites all the territories with unique flowering periods in the country.
Germany is the third largest source of tourists to Spain and the second largest in terms of spending. In 2024, 11.9 million German tourists visited the country, 8.61% more than in 2023. In addition, their spending increased by 17.51%, reaching 15.527 billion euros.