The Travelling Exhibition 'Spain in Bloom' will visit points of interest nationwide

Following its presentation at the 1st Flowering Forum in Spain, the travelling exhibition “Spain in Bloom” offers a tour of rural and nature tourism in Spain, and promises to be a new attraction for lovers of nature and agricultural culture. This initiative, conceived by Agromarketing within the framework of the innovative project “Experience Spain in Bloom”, has begun its tour of the country, offering visitors and locals a unique perspective on the diverse and spectacular blooms that adorn the Spanish territory throughout the year.

The exhibition, which recently opened its doors at the Peach Interpretation Centre in Cieza until 19 March, was inaugurated in Villanueva del Río Segura coinciding with the 1st Flowering Forum: Engine of Rural Development. This travelling exhibition stands out for its educational and experiential approach, using educational material in a variety of media and formats to illustrate the different flowering periods of crops in the country and the fruits or products derived from these natural events.

After its stay in Cieza, the exhibition will move to Peralta, Navarra, to form part of the Fiesta del Endrino, organised by the IGP Pacharán Navarro. This move not only highlights the importance of flowering in the local culture and economy, but also emphasises the commitment of “España en Floración” to the promotion of biodiversity and sustainable tourism.

The travelling exhibition initiative is a testament to the ongoing effort to enjoy and preserve Spain’s natural and cultural wealth, giving visitors the opportunity to learn about the life cycle of crops and their impact on local communities. By bringing the exhibition to different regions, the “Spain in Bloom” project seeks to inspire a greater appreciation for the country’s natural beauty and foster the development of rural tourism as a driver of economic growth and sustainability.

The hosting of the travelling exhibition “Spain in Bloom” underlines the growing interest in flower tourism and its potential to enrich visitor experiences. With stops scheduled at several key flowering points across the country, this project invites everyone to explore the magnificent diversity of Spain’s flowering landscapes, while promoting environmental conservation and rural development.