The Old Prison of Murcia serves as the stage for the presentation of Floración de Cieza 2023
The presentation of the tourist programme that will bring a month full of emotions and activities to Cieza took place in the emblematic Cárcel Vieja de Murcia.
With the arrival of spring, the fields of Cieza come alive with the opening of the flowers on their fruits, and with them comes the return of “Floración”, the outstanding tourist programme of the Cieza City Council which last year attracted 80,000 people to the town. The seventh edition of the “Floración International Tourist Plan” was presented at the event, which will take place from 24 February to 19 March. During this period, visitors will be able to enjoy numerous activities related to nature, gastronomy, heritage, performing arts and sport, forming the various petals of “Floración”. The presentation was attended by Pascual Lucas and José Antonio Serrano, mayors of Cieza and Murcia respectively, as well as Juan Francisco Martínez, general director of Tourism, Antonio Moya, councillor for Tourism, María Jesús López, councillor for Commerce, Conchi Villa, responsible for Culture, and Antonio Semitiel, councillor for Sports. This natural spectacle called “Flowering” attracts thousands of visitors every year, which is why the plan to promote this unique explosion of colour in the world is called “international”. It is an experience that can only be experienced in the fields of Cieza, where millions of flowers flood the landscape. In addition to being a tourist attraction, it is also an outstanding cultural and gastronomic event. “It is a project that values the result of the hard work of the Ciezan farmers, who, after cultivating the fields of fruit trees, are the true architects of this unique landscape that only flowering can create, and which allows us to enjoy the stone fruit of Cieza,” Moya emphasised. For his part, Pascual Lucas, mayor of Cieza, highlighted the commitment of the municipal government to the growth of this project and to all the sectors involved, including farmers, tourist companies, the commercial sector, the hotel sector and, of course, tourists from Murcia, Spain and the rest of the world, so that everyone can see the wonders that the town offers. In this seventh edition, «Floración» is accompanied by numerous activities, each framed in one of the petals that make up the program. The Performing Arts and the «Flor Cieza Festival» stand out as protagonists, but the program is also extensive in the petals of Nature, Heritage, Sports and Gastronomy. The gala was enlivened by several musical performances by the Ciezan group Lucky Duckes, giving a special touch to the occasion.
You can check the complete schedule for Floración de Cieza 2023 at the following link: Complete program for the flowering of Cieza 2023
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