Spain in Bloom (www.floracion.es) could not have had a better presentation to the tourism sector at this edition of FITUR. It is taking part in the International Tourism Fair for the first time with a stand (9E22) and has been awarded the prize for the best active tourism product in the country, an award that is celebrating its 30th anniversary and is given by FITUR in collaboration with the magazine al Aire Libre. The presentation took place last Wednesday at the beginning of the II Floración Forum with the presence of the tourism counsellor of the Spanish Embassy in Japan and representatives of the Japanese tour operator Kuoni Tumlare and mayors of Mula and Aitona, territories adhering to the product.
This initiative, coordinated by Agromarketing España, stands out for its innovative approach that connects nature, gastronomy and culture. Among the destinations featured in this first edition are the emblematic almond blossoms of Mula, the spectacular flowering of stone fruit trees in Cieza and Aitona, the vibrant lavender fields of Moratalla and lesser-known blooms such as the blackthorn of Pacharán Navarro.
As a prelude to the participation of Spain in Bloom at FITUR, a breakfast was held to present the new product and the appeal of the different blooms that are premium members of the Spain in Bloom Club to more than a dozen national tourism journalists.
During the three days of the professional part of the Fair, Agromarketing Spain and the managers of the different territories were able to hold meetings and contact with other territories and companies in the tourism sector interested in being part of the Club, as well as with agencies and tour operators who want to organize visitor flows to these blooms, with a very positive outcome.
Offering the blooms to the public
During the weekend aimed at the general public, at the Spanish stand in Floración
The entire offer of these territories will be displayed to enjoy the experience of the
flowering. It will also offer activities for all visitors:
● Florabot, an artificial intelligence chatbot, will be available to solve
Any questions about blooms in Spain, from the best
moments to visit them to recommendations of activities in the
destinations.
● A fun interactive quiz with prizes such as t-shirts and sweatshirts
exclusive to Spain in Bloom.
● Tastings of artisan products that represent the essence and
wealth of regions with outstanding flowering plants such as pacharán
Navarrese or the sweet muleñicos.
With this proposal, Spain in Bloom seeks to position itself as a benchmark in
sustainable and experiential tourism, inviting you to discover the country through its
unique floral landscapes.
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