Success of the 'Colours and Flavours of Spain Tour' at the Lalavand Festival in Moratalla

El Sabinar, a district of Moratalla, in the Region of Murcia, became a meeting point on August 17 with the arrival of the Colours and Flavours of Spain Tour. This event, part of the Lalavand Festival, was not just another activity, but an experience that immersed attendees in the richness of our traditions and the impressive blooms that decorate different corners of Spain.

From early in the morning, there was already a special atmosphere in El Sabinar. At 11:30, the mayor of Moratalla, Juan Pascual Soria, inaugurated the Centre for the Interpretation of Spanish Blooms, an open-air exhibition that fascinated everyone with its educational content on the country's floral diversity. The lavender of Moratalla, with its characteristic purple hue, took up much of the attention. But the highlight came with the projection of a video recorded with drones, which offered an aerial view of the vast lavender fields.

As the day progressed, expectations for the evening increased, and rightly so. At 9:00 pm, the group 'Indiscretos' took to the stage with a repertoire of pop and rock covers from the eighties and nineties. The chords of the classics thrilled the audience, who enjoyed the music under the starry sky of Moratalla.

The Agromarketing España team (www.agromarketing.es), which coordinates the España en Floración project, did not miss a single detail. With their cameras, they captured the excitement of the visitors and conducted interviews with the locals, immortalising a day that many will remember as a true celebration of the culture and nature of the northwest of the Region of Murcia.

The Colours and Flavours of Spain Tour, which has already seen several flowering seasons, was a great success on its way through Moratalla. This festival not only highlighted the beauty of local lavender, but also underlined the importance of highlighting and making known our flowering seasons as a natural heritage that we should all enjoy.

With this event, Moratalla has established itself as a prominent place in the journey of Spanish flowering plants, demonstrating that, thanks to initiatives such as the Lalavand Festival, the beauty of our landscapes and the richness of our products can become a powerful tourist attraction.