In the Navarrese town where the sloes bloom, Agromarketing presented the "Colours and Flavours of Spain Tour", with a live concert, exhibitions and competitions scheduled within the "Spain in Bloom" project.
The stop in Peralta, which took place on March 22 and 23, included several activities designed to attract visitors and highlight the importance of the blackthorn blossom. Among them, the inauguration of the “Traveling Interpretation Centre of the Blooms of Spain” which provides a unique educational and sensory experience about the various blooms throughout the country. In addition, Agromarketing's proposal included a performance by the Murcian group Lücky Dückes, adding a musical dimension to the celebration.

During the opening ceremony of the Fiesta del Endrino, which was attended by the Minister for Rural Development, José María Aierdi, young farmers were honoured for their dedication and commitment to the cultivation of sloe and the production of pacharán, highlighting the crucial role of these practices in the cultural identity and economic development of Navarre. This recognition highlights the importance of generational change in agriculture as a means of combating rural depopulation.
Navarrese pacharán, a drink with deep roots in the community and unique of its kind in Europe, was the star of the celebration. The event not only strengthens community ties and promotes regional tourism, but also highlights the uniqueness of Navarre as a producer of sloes and pacharán.
Spain in Bloom, a national tourism initiative by Agromarketing, continues to gain support
The “Spain in Bloom” initiative by Agromarketing Spain is consolidating itself as a very useful tool for promoting a tourist resource for the development of rural areas at a national level, such as flowering, and the III Blackthorn Flowering Festival in Peralta, Navarra, is a clear proof of its success and acceptance among the territories.