- The company announced the project to the more than 1,650 agricultural professionals who participated in the largest citrus event in Europe, which took place at the Valencia Conference Centre from 28 to 29 May.
- Agromarketing distributed information leaflets at its stand at the Congress highlighting the importance of the orange blossom as a tourist attraction.
On 28 and 29 May, the Valencia Conference Centre hosted the most important citrus event in Europe, Citrus Forum. More than 1,650 agricultural professionals from the citrus sector attended the Congress and Agromarketing did not want to miss the opportunity to promote the agrotourism project Experiencia España en Floración.
At its stand at the Congress, it had the opportunity to distribute information leaflets to interested attendees, highlighting the importance of the orange blossom bloom as a tourist attraction and an opportunity for the economic development of rural areas with citrus fruits that can supplement farmers' income.
The Valencian Community, Murcia and Andalusia are the autonomous communities with the largest surface area of citrus trees and which can benefit from the emerging flowering tourism, characterised by quality tourism that values nature, agri-food products and local gastronomy.
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